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                                       IMAX CORPORATION

                 

FOR IMMEDIATE RELEASE

MALCO THEATRES TO BRING THE IMAX EXPERIENCE®  
TO MEMPHIS, TN, AND FAYETTEVILLE, AR

New IMAX® Theatre to Open in Both Locations on December 15, 2017

(Memphis, TN - September 12, 2017)  Memphis-based Malco Theatres, a 102 year-old family-owned motion picture exhibition company, announced today that guests visiting the Paradiso Cinema Grill in Memphis, TN, and theRazorback Cinema Grill in Fayetteville, AR, can soon enjoy the world’s most immersive cinematic experience when the IMAX® theatres open on December 15, 2017. The IMAX theatres will be custom-designed for use in the existing multiplex theatres and will premiere with the release of Walt Disney Studios’ Star Wars: The Last Jedi.

The new IMAX at the Paradiso Cinema Grill and the Razorback Cinema Grill will offer moviegoers a truly immersive cinematic experience, allowing them to enjoy the biggest blockbusters like never before. IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

Select sequences of Star Wars: The Last Jedi were shot using IMAX® cameras, the highest-resolution cameras in the world. Exclusively in IMAX, these sequences will expand to fill the entire screen with unprecedented image quality and present more of the image than standard theatres – providing a truly immersive experience. The remainder of the film will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR®(Digital Re-mastering) technology.

“We looked at all of our options regarding a large format solution and came to the conclusion that no one has a better combination of quality, full immersion cinema, and brand awareness than IMAX. We are excited to add The IMAX Experience to these two already great theatres,” said Stephen Lightman, Malco President/CEO.

“We are excited to welcome Malco Theatres to the IMAX business, and together look forward to introducing the world’s most immersive cinema going experience to new audiences across Tennessee, Arkansas and the Mid-South,” said Mark Welton, President, IMAX Theatres.

About The IMAX Experience®

In IMAX, you’re experiencing a different movie altogether: everything from the movie itself to the theatre’s technology and design was developed and customized to make you believe you’re part of the action.

IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX’s state-of-the art projection system, the resulting images are so lifelike and crystal-clear you’ll forget you’re in a theatre.

IMAX grabs your senses. You don’t just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX’s custom theatre design creates a picture that is higher, wider and closer – filling your peripheral view.

It’s not one thing that makes The IMAX Experience but a combination of all these elements. That’s the difference between seeing a movie and being part of one.

Visit www.IMAX.com for information.

About Malco Theatres: Memphis, TN-based Malco Theatres is a fourth-generation family-owned and operated business that reached its 100th anniversary in 2015. Malco Theatres operates over 350 screens at 34 locations across the Mid-South, as well as bowling and family entertainment centers in Louisiana and Mississippi. 

For additional information please contact:

Karen Melton

Malco Theatres

VP & Director of Marketing

Karen.Melton@malco.com

Ann Sommerlath

IMAX Corporation

asommerlath@imax.com